Aetna deserves praise for being out in front with the first-ever personalized search engine that mines information from Aetna’s vast data resources to deliver meaningful, personalized health and health benefits information to Aetna members. Aetna partnered with Healthline Networks to develop Aetna SmartSource. Aetna SmartSource is available online and can be accessed through Aetna Navigator®, Aetna’s member self-service website, the CareEngine-powered Personal Health Record (PHR), and Simple Steps To A Healthier Life®, Aetna’s online wellness program. Aetna will pilot Aetna SmartSource with several large, pre-selected customers throughout 2008.
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